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The Star Entertainment Group is the parent company of The Star Gold Coast (previously Jupiters Hotel and Casino) which is undergoing a $350 million investment including construction of a new tower, renovations in the main hotel, restaurant launches and pool upgrades.
Rowland was engaged to develop strategies to create awareness, interest and excitement about the new facility. Our work included communication strategy and support, digital and creative services, stakeholder engagement, government and public affairs, and media and promotion strategies.