Archives: Digital

Making comms great again? What’s hot in 2018

February 4, 2018

It’s that time of year when we think about what’s getting us communicators excited in 2018. Here are our five fave frontiers we are talking about at the water cooler right now. Rise of the website (back to the future?) Rob Lovegrove, Head of Digital I see a resurgence in branded website content in 2018… Read More

Breaking up with Apple

September 12, 2017

At the time of writing, it is T-minus 12 hours until Apple CEO Tim Cook takes to the stage of the brand new Steve Jobs Theatre in Cupertino to proudly unveil the company’s newest lineup of iPhones. It has been ten years since Apple’s first imagining of the smartphone which, without doubt, revolutionised the way… Read More

Brand Matters episode two

April 18, 2017 – By Jennine Small and Marcellina Powell - our resident podcast addicts

Relieved they weren’t given an official warning from management after episode one, Marci and Jennine embark on episode two of Rowland’s podcast, Brand Matters.   In this episode, Marci and Jennine explore Netflix’s decision to begin reformatting content for smaller screens and what this means for content creators. So how exactly are we watching content?… Read More

Brand Matters episode one

March 21, 2017 – By Jennine Small, Production Creative & Marcellina Powell, Senior Consultant

Drum roll please… Rowland is proud to announce our new podcast. For our very first episode, our biggest podcast nerds and hosts Jennine and Marcellina talk about their personal ‘top five’ podcasts – yes, they struggled to limit to five. For brands, podcasts are a great way to reach niche audiences — there’s a podcast… Read More

Content — we’ve all been schooled

March 9, 2017 – By Melissa Lemberg, Director, Integrated Marketing Communication

For a generation of bingers, we sure are picky. Now, more than ever, quality rules — and its reign has taken control of marketing’s most important tool: content. But not just any content, binge-worthy content. With its on-demand format and abundance of chatter-inducing content, Netflix has successfully found its way into our private conversations, as… Read More

Feeling a bit retro lately? You’re not alone…

February 28, 2017

Nostalgia’s right on trend. Nokia has just announced plans to bring back the beloved Nokia 3310, and late last year Nintendo achieved tremendous success with the release of Nintendo Entertainment System (NES) Classic, a device that to this day is still plagued by shortages at retail level. And GIFs (animated images) — basically 1989 technology… Read More

This is our Uber moment

February 13, 2017 – By Rob Lovegrove, Head of Digital

Debate in the ‘PR’ world regarding digital disruption has never been more apparent than now. Digital disruption used to mean agencies and communication practitioners working on how they introduce social media into their business, heralding a handful of likes and followers with proclamations of success. But the time for playing in the digital space and… Read More

What does your email persona say about you?

February 7, 2017 – By Susan Hawkins, Group Manager - Integrated Marketing Communication

We’re all time poor, texting and tweeting our way through life – but have we lost the delicate art of connecting via email? It’s great to be concise and to the point but it never hurts to add a little warmth or civility to help make a more meaningful connection. Here’s the top five tips… Read More

Patriots win Super Bowl on and off field

February 6, 2017

The biggest game on the sporting calendar, the Super Bowl*, has been decided for another year. To mark the occasion, we too held our own decider — which Super Bowl commercial scored the ultimate touchdown when it came to gaining the all-important cut-through? Some were politically charged, some were mere teasers to extended online stories… Read More

A brand new you

February 1, 2017

It’s that time of year when ‘new year, new you’ messages have been flooding our channels. We’re all for bringing new energy into our everyday lives, but what about in the business environment? Keeping the focus on you, we asked some of our best and brightest minds for their tips on how to refresh your personal brand… Read More